Since 1966, from fairs to retailers.
Mostre e Fiere came into being already laden with experience, the successor to the Turin pioneers of publicity in the 1930s. Strictly speaking it was born in the mythical 1960s, an era unrivalled for its enthusiasm and the multiplication of fairs and cultural initiatives. It was founded on the basis of a simple concept, a novelty at the time, the idea of a turnkey service: designing, planning, engineering, constructing, packaging, shipping, setting up, taking down, storing. A lexicon of actions that no one had yet written in an organic and structured way.
Mostre e Fiere established itself with companies that saw the importance of events, communication and interaction with the public: Fiat, for example, with which Mostre e Fiere still continues to tour the world’s motor shows.
Mostre e Fiere was born with culture: from Parisian artists, from architect friends and collaborators, including the famous “starchitects” of the time.
Since those early days, many things have changed: materials, market scenarios, construction techniques, technologies, machines. Locations have changed: instead of just exhibition centres, we now deal with pop-up stores, retailers, museums, cultural shows and one-off events. But our basic profile has remained unchanged, aiming to be an all-round partner in the exhibition sector, offering a turnkey service around the world for the most important Italian and international businesses.
The desire to work well has not changed, a desire held by everyone, from our founder to our latest arrival. This is why education is given particular attention, as a real factor in the development of the Mostre e Fiere business.
